It’s a marketing strategy that has been going on for a long time now.
Starbucks has used advertising in its ads to advertise its products and services to its customers and the company has also been advertising itself in the news.
Now, a new study has revealed that the coffee chain has also started using ads in news, with some of the ads appearing alongside the company’s logo.
Researchers from the University of Toronto found that the company had been using ads on its website for the past three years.
“The ads are pretty straightforward: Starbucks is advertising products, coffee, or coffee products, and a coffee brand, Starbucks,” Dr Robert Schubert told News24.
“And if you click on the link to the Starbucks brand, you will get the logo of Starbucks.”
The company is also using an image of a cup in its marketing campaign, using the brand name “Starbucks”, along with the word “Starbuck” and a slogan.
The research is based on a new report from the Canadian Centre for Policy Alternatives, which examined the use of Starbucks brand advertising on the web in Canada.
“It’s really an indicator that people are aware of this advertising, and it’s a good indicator that it’s being done in a reasonable way,” Dr Schuber said.
“I think there are a lot of other brands out there, which might be more aggressive in their advertising, but the trend is that Starbucks is the leader in that respect.”
A spokesperson for Starbucks said the company adverts were not being used in the context of its news content, and that the use was limited to the site’s news section.
“While we cannot and do not comment on any specific business or product, we have a long history of using brand advertising to promote products and brands that have a positive impact on society,” the spokesperson said.
It’s not the first time that the world’s largest coffee chain is using advertisements in the form of sponsored content.
In 2016, the company sponsored an ad campaign for its coffee in Japan, and in 2019, it launched a coffee shop in Thailand.
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