Adverts for products and services that are more expensive are being widely shared on social media in the run up to the general election, with some advertisers claiming they have been paid a premium for them.
Theresa May’s government is promising an aggressive advertising campaign against the Conservatives as the party tries to make gains in the opinion polls.
The Conservative Party says it will spend a further £100m on advertising on social networking sites, which have been described as the “platform of choice” for political ads.
The party says the ads will focus on the Conservatives’ record on social mobility, and its record on tackling poverty and inequality.
In a statement, the party said it would “take every opportunity to reach out to our growing and diverse social media audiences” in an attempt to win over more voters.
The Tories have been in power since 2007 and have been under pressure to improve its image in the eyes of the electorate.
Its spending on social networks has been criticised by campaigners who say they have made campaigns that appear to target specific groups.
But the party insists that they are not “anti-social media” and have used social media to help target advertising for people to support.
Social media giant Facebook has said it is working to increase the amount of political ads on its platform.
The Conservatives have long been accused of using social media as a platform to make political advertising and have long used social platforms to target voters.
It was reported last year that the Conservatives were paying up to £5,000 for each Facebook post, with the majority of the spending going towards reaching voters.
A number of Conservative candidates have been accused by some of being paid to post political messages on their Facebook accounts, which they have previously denied.
But this is the first time a party has said that it has been paid to promote political ads through social media.
The Government has said they will target political ads based on how well the campaign is doing.
It will use Facebook to reach and target a wider range of people who are not already on Facebook, it added.
The issue of political advertising in the UK has been raised in the past by the Conservative Party.
In 2015, it emerged that the Conservative party was paying a marketing agency to target Conservative candidates on social messaging platforms, including Facebook, Twitter and Instagram.