With the Australian government announcing it will be launching its own advertising strategy in the coming weeks, we thought it would be worth checking in with the companies involved.
A number of major players have already announced their plans for ad spending, and we’re looking at some of the biggest players in the market.
Key points:Advertising spending in the country is expected to grow by an estimated $4.4 billion over the next 12 monthsAccording to figures from the Australian Bureau of Statistics, ad spending across the country will grow by $4 billion by 2021The major ad spending players have all said they will increase advertising spending in 2018The key question is whether it will really happen.
A new report by the Australian Broadcasting Corporation (ABC) is set to confirm that Australia is already seeing an increase in ad spending by big-name brands.
“In 2017, the largest ad spenders increased their advertising spend by an average of $4 million a month across their portfolio, representing $4,061 million in revenue and $1.5 billion in revenue per customer,” the report said.
“Ads across the industry grew by $6.5 million in 2017, or 9 per cent.”
This is in line with a similar study published by PricewaterhouseCoopers (PwC) in January, which forecast that Australian advertising spend would grow by 12 per cent in 2018.
However, PwC found that the increase was “relatively modest” in comparison to the rest of the world.
“Compared to global growth rates, the increase in advertising spending per customer was not much larger than that seen in other developed economies,” it said.
However, it was not clear how much this increase in revenue would translate into an increase to advertising spend.”
Advertising revenue in Australia in 2017 was expected to increase by $3.6 billion, or 0.5 per cent per annum, and the industry’s total revenue for the year was expected at $4bn.”
However, it was not clear how much this increase in revenue would translate into an increase to advertising spend.
The report, which was released on Tuesday, said that while “the majority of advertisers” will be paying more in the future, there were also some areas where it appeared there would be some room for growth.
The study also said that “more than two-thirds of advertisers have increased advertising spend in the past year”.
“We do not know the extent to which advertisers will continue to increase their advertising spending and whether the amount spent on advertising will continue or decrease in the long term,” it added.
“As the market matures, the industry will likely experience significant changes as consumers’ choices of advertisers shift from traditional to digital media, and advertisers will be less likely to compete with each other.”
However, we are confident that the advertising market is poised to become more diversified over the coming years and will continue growing at an average annual rate of 9 per of a 1,000-person business.”‘
We’re going to be seeing an expansion of the Australian advertising market’The study said that although the amount of advertising spending was “significantly higher” in 2017 than in 2018, “the growth in the number of ad spendrs across the market is expected at a more modest pace than we had previously forecast”.”
Overall, we do not expect a significant expansion in advertising spendrs in 2018.
“The ABC reported that the report indicated that the major ad spend players had increased advertising spending by an annual average of more than $4 per customer, while smaller players such as A-list companies and social media companies such as Facebook and Instagram had increased their spending by less than $1 per customer.
However, the ABC also found that “ad spendrs who had been expected to reduce spending in 2017 and the first half of 2018 were expected to decrease their spending in 2019, with the increase expected to be less than one per cent of the average of the four largest ad spending spenders.”
It’s not just big names like A-listers who are targeting Australia’s advertising marketsIn a separate report published by the Competition and Consumer Commission (CCC), it was reported that a number of other big-selling brands, including Coca-Cola and Coles, are also spending more money on advertising in Australia.
Australia is a leading advertiser in many markets, including the United States, the United Kingdom, Canada and New Zealand.””
The ACCC has identified Australia’s ad spending as one of the strongest sources of revenue in the world, with an estimated gross annual revenue of $5.3 billion in 2017,” the CCC report said, referring to the figures reported in the ABC report.
“Australia is a leading advertiser in many markets, including the United States, the United Kingdom, Canada and New Zealand.”
A number are expected to launch additional advertising initiatives in the next two to three years.
“This is important to advertisers who rely on advertising revenue from Australian consumers, who spend a