The Maharashtra government has launched a probe into a controversial advertisement that aired on a TV channel on Sunday.
The ad, which aired during the state’s Independence Day celebrations, showed the slogan ‘Corona beer, corona corona’ being sold in the liquor shop in Gorakhpur.
The advertisement, which has since been removed from the channel, has sparked controversy with some claiming it was a racist statement.
Maharashtra Chief Minister Devendra Fadnavis has called on the state liquor commission to review the advertisement, while Chief Minister of Karnataka Vasundhara Raje has said the advertisement is racist.
The advertisements in Karnataka have been withdrawn by the liquor board.
The Karnataka government has also asked for the liquor boards to ensure a better environment for liquor advertisements.
Corona, a local brand of Corona, which was created in the 1990s in Karnak, was launched in 2016 in the state, which is home to around 1.5 million people.
The state government has been taking steps to ensure the liquor industry has an inclusive and responsible approach to marketing liquor.