Posted February 01, 2019 07:04:47The Facebook ad network, which is based in Palo Alto, California, is launching an advertising network for the first time.
It’s called Facebook Spaces and it’s going to offer advertisers the ability to pay for their ad space through Facebook.
Facebook Spaces will be used by advertisers who want to target specific audiences with a specific type of ad.
It’s an early example of how Facebook wants to build out its advertising business, with a focus on mobile and social media, with the aim of reaching people who might otherwise not have heard of the social network.
“We think it’s a really exciting opportunity to take our ad revenue to a new level,” Mark Zuckerberg, Facebook’s chief executive, said in an interview with The Next World magazine.
Facebook has spent $250 million on advertising in 2017, according to Bloomberg.